This class will introduce you to core marketing concepts you need to know to bring a new product or service to market and build for its success. It is geared to both entrepreneurs and intrapreneurs alike who have a passion for innovation. Course themes include: Identifying markets and opportunities, defining the offering and customer experience, creating demand, generating revenue, and measuring success. The team-based final focuses on developing a go-to-market strategy based on concepts from the course. Throughout the term you’ll have a chance to learn about managing self, building culture and teams, and opportunity to strategically think about your contribution as entrepreneur or intrapreneur to your organization, community or society at large. Students will learn how solutions to problems are taken to market through market research and business planning. This module seeks to enable students to understand the processes and principles at play that affect the success of a new product or service. In conjunction with Industrial Awareness and Problem Solving it also seeks to provide a strong foundation from which students can fine tune their ideas in order to make applications to the Boyden Enterprise Board and ultimately a successful start-up.
INTENDED LEARNING OUTCOMES (ILOs) (see assessment section below for how ILOs will be assessed)
SYLLABUS PLAN - summary of the structure and academic content of the module
